T Bar M

Capturing the Spirit of Summer: The Courtside Group Partners with T Bar M Camps on a Transformative Recruiting Campaign

At The Courtside Group, we believe in the power of authentic storytelling to connect, inspire, and drive action. That belief was front and center during our recent collaboration with T Bar M Camps, an organization renowned for its Christ-centered, life-changing summer experiences. We're thrilled to share how we developed a comprehensive video campaign designed to energize their staff recruiting efforts for years to come.

The Cornerstone: A 3-Minute Storytelling Film

The heart of our collaboration was the creation of a 3-minute hero video. This wasn't just a highlight reel; it was a carefully crafted narrative designed to capture the true spirit of being a T Bar M coach. We sat down with their staff and recorded true, unscripted testimonials from various coaches, allowing their genuine passion and personal stories to drive the film.

We then paired these powerful words with cinematic b-roll that showcases the energy, adventure, and profound moments of community that define a T Bar M summer. The result is an authentic, moving piece that communicates not just what coaches do, but who they become.

Maximum Impact: A Suite of Dynamic Social Reels

To support the hero film and extend the campaign's reach, we produced a suite of six dynamic recruiting reels. Understanding that attention is won in seconds on social media, these short-form videos were designed for platforms like Instagram and TikTok. Each reel isolates a key theme—from high-energy games to heartfelt worship—transforming the broader T Bar M story into bite-sized, shareable moments.

This library of content gives T Bar M the versatility to run a multi-faceted digital campaign, keeping their message fresh and engaging for prospective applicants across different channels.

The Results: Building Excitement and Long-Term Value

The feedback from the T Bar M team has been overwhelmingly positive, affirming the deep impact of our strategic approach. It’s incredibly rewarding to know that our work is already building anticipation and strengthening their vision.

Leah Bowling, Communications Director at T Bar M Camps, shared her excitement:

"I have loved getting to see and hear our staff's reactions to watching these. It's building so much excitement."

This reaction speaks volumes about the content's ability to resonate not just with external candidates, but also with the internal team, reaffirming their passion and commitment.

Will Bowling, Base Camp Director, highlighted the enduring value and quality:

"People can’t say enough about your videos. Like it is such a big deal for us to have visuals and words like that for a long time. You did such a great job. We’re really grateful."

Will’s words underscore what we strive for in every project: to create assets that are not just beautiful, but are a "big deal" for our clients—powerful tools that deliver value long after the project wraps.

A Partnership Built on Purpose

Working with T Bar M Camps was a truly collaborative and inspiring experience. Their dedication to fostering growth, fun, and faith provided a rich narrative canvas for our team. We're honored to have played a part in helping them attract the passionate, dedicated individuals who will continue to shape unforgettable summers for countless campers.

This project is a testament to The Courtside Group’s commitment to understanding our clients' unique needs and delivering comprehensive video solutions that not only meet but exceed expectations.

Ready to build a marketing campaign that connects? Contact The Courtside Group today to discover how professional video content can transform your initiatives.