Strategic Content Development and High-Conversion Membership Growth for Stonethrow

Partnership Overview

Stonethrow, a family-focused private country club in East Dallas, partnered with The Courtside Group to lead the visual content strategy for its inaugural membership launch. The objective was to establish a brand identity from the ground up and generate qualified leads for the "Founding Families" membership tier. The project required a cohesive set of video and photography assets that communicated the club's unique value proposition to a select local audience.

The Objective: Data-Driven Membership Launch

The primary goal for the initial membership drive was to secure 250 applications for the Founding Families program. To achieve this, The Courtside Group developed a content suite designed to drive engagement and conversion across digital and traditional marketing channels:

• Pre-Launch Visuals: High-end photography and video content highlighting the club’s facilities, atmosphere, and family-centric programming.
• Strategic Storytelling: Short-form video assets focused on the "Founding Families" concept, designed to create urgency and brand affinity ahead of the application window.
• Multi-Platform Collateral: A library of visual assets optimized for website integration, email marketing, and social media advertising.

Creative Alignment and Execution

A standout feature of this collaboration was the precision of the initial creative output. The founders of Stonethrow, self-described as "particular tinkerers", anticipated a shared editing process to align the brand video with their specific vision.

To their surprise, The Courtside Group delivered the first take of the brand video 48 hours ahead of schedule. The asset was so accurately aligned with the club's mission and values that the founders approved it immediately with zero requested edits.

"We've never encountered a creative team that has been able to interpret our vision, mission and values and produce a video that perfectly speaks to what we were looking for like Courtside. The first take of the brand video was delivered by them and the direction was so good we were flabbergasted. My business partner and I are tinkerers by nature and we couldn't come up with a single edit. Courtside just nailed it. And two days earlier than promised."

— Dawson Williams, Co-Founder, Stonethrow

The visual strategy and its timely execution played a significant role in the launch's success, with the membership drive significantly outperforming original projections:

• Initial Goal: 250 Founding Family applications.
• Actual Performance: Over 800 memberships secured.
• Project Efficiency: Hero assets delivered 2 days ahead of the deadline with 100% approval on the first draft.

The volume of interest exceeded the client’s target by over 220%, establishing a strong financial and community foundation for the club’s opening.

Lasting Partnership

Following the success of the initial launch, the relationship has transitioned into a long-term partnership. The Courtside Group now serves as the ongoing creative partner for Stonethrow, focusing on:

• Community Engagement: Capturing ongoing events and milestones to maintain member retention and high levels of engagement.
• Brand Evolution: Continuing to tell the story of the club’s growth through cinematic video and professional photography.
• Operational Content: Providing high-quality visuals for internal communications and member-exclusive collateral.

The Stonethrow project demonstrates The Courtside Group’s ability to function as a strategic growth partner for new brands. By delivering high-quality assets that translate directly into ROI and high-efficiency workflows—minimizing the need for time-consuming revisions—we provide our clients with the visual tools necessary to scale and sustain a thriving community.

Work With Us

The Courtside Group provides professional production services for companies requiring high-level execution and reliable delivery. Contact us to discuss how we can support your next initiative.