The Longest Summer, All Year Long: Social Media Management for Stonethrow

Stonethrow set out to build something Dallas hadn't seen before: a private club built entirely around families, where kids run the show all summer and parents get their own space to breathe and connect. That kind of brand doesn't run on a single campaign, but rather a steady drumbeat of high-quality content. Since helping launch Stonethrow's Founding Families membership, The Courtside Group has stayed on as the club's day-to-day social media partner, handling everything from the content calendar to the camera to the comments section.

From the Inaugural Launch to a Standing Relationship

The partnership started with a single, high-stakes goal: turn a brand-new club with no track record into 250 Founding Family applications before doors ever opened. The Courtside Group built the pre-launch visual strategy from scratch; photography and video that captured the club's facilities, atmosphere, and family-first programming, paired with short-form storytelling built around the "Founding Families" concept.

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The founders, self-described "particular tinkerers," expected a long back-and-forth to get the brand video right. Instead, Courtside delivered the first cut 48 hours ahead of schedule, and it was approved with zero requested changes. The launch went on to bring in more than 800 memberships against a goal of 250.

"We've never encountered a creative team that has been able to interpret our vision, mission and values and produce a video that perfectly speaks to what we were looking for like Courtside. The first take of the brand video was delivered by them and the direction was so good we were flabbergasted. My business partner and I are tinkerers by nature and we couldn't come up with a single edit. Courtside just nailed it. And two days earlier than promised."

— Dawson Williams, Co-Founder, Stonethrow

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That level of trust is what turned a single launch project into an ongoing one. Today, The Courtside Group runs Stonethrow's social media day to day: not just producing the footage, but managing the calendar, posting the content, and staying in the conversation with members and followers.

A Brand That Knows Exactly What It Wants

Stonethrow has never been vague about who it is. It's not a golf club or a tennis club. It's a "Longest Summer state of mind," a "Rain or Shine" mentality, a club that describes itself less as a business and more as a tribe of families raising kids together. That kind of specificity is a gift for a creative partner, but it's also a standard: every post, caption, and video has to sound like it came from the same place.

Courtside treats that consistency as the job. Video pacing, color, music, the words in a caption, the way an event gets edited down into thirty seconds — all of it gets held to the same bar the founders set with that very first brand video. The goal isn't just to post content that looks good; it's to make sure nothing goes out that could belong to any other club but Stonethrow.

The Weekly Rhythm

A brand this specific still needs to show up constantly, so Courtside builds and runs a content calendar for Stonethrow rather than posting reactively. That means planning around the club's own programming, like camps, clinics, seasonal moments, member milestones, and publishing several times a week across platforms so the account never goes quiet between big events. The calendar is the backbone; the individual pieces of content are built to fit inside it.

Turning Club Days Into Content Families Can't Scroll Past

A large share of that content starts with a camera on-site at a Stonethrow event. Courtside's crew shows up to club programming like the Playmaker World Cup and shoots it the way a brand video gets shot, then edits the footage down into short, high-energy posts built for social. The goal of that footage isn't just documentation. It's designed to make any family watching from their feed feel the pull of a community they want in on, reinforcing the same message Stonethrow was built on being a place where you belong, and everyone should be a part of it.

Beyond the Feed

Social management at Stonethrow goes past posting and filming. Courtside also produced a full professional photoshoot for the club's merchandise launch, giving Stonethrow retail-quality product photos to use across its channels and marketing. Since a social media account is a two-way conversation, Courtside also handles the engagement side, responding to comments and messages and staying present with the community the same way the club is present with its members in person.

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"The Courtside Team is exactly what you want in a marketing team. From the moment the action is captured to the final post on social media, every step is handled with care. Their excellent communication and strong work ethic don't just make them easy to work with, but make them people you genuinely want to be around."
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— Myers Mentzer, Membership Experience Curator, Stonethrow

Built to Last

What began as a single launch campaign has become the engine behind how Stonethrow shows up online every week. The Courtside Group now handles the full arc; planning the calendar, filming the events, editing the videos, shooting the merch, posting the content, and engaging with the families on the other side of it, so that Stonethrow's digital presence feels as tight-knit and intentional as the club itself. The result is a brand that never has to choose between staying consistent and staying constant. Every week, Stonethrow shows up online exactly like itself, and gives every family watching one more reason to want in.

Work With Us

The Courtside Group provides professional social media management and strategy services for companies requiring high-level execution and reliable delivery. Contact us to discuss how we can support your next initiative.